Ruth Padawer’s piece in The New York Times Magazine “Sigrid Johnson Was Black. A DNA Test Said She Wasn’t” shows that “the surge in popularity of services like 23andMe and Ancestry means that more and more people are unearthing long-buried connections and surprises in their ancestry.”
With both services offering deep “Black Friday” discounts ($49 and $59 respectively) to encourage holiday gifting, DYI genetics testing is bound to get more popular.